The EXECUTION

With a relatively blank slate, our team went about planning how to bring this adventure to life. We could not travel the entire way with them but we need to ensure we had as much of the story captured as possible. The first layer was to equip the boys with camera systems that could tell their first-person perspective, the second layer was to logistically plan where our micro cinematic crew would meet up with them at 8 key points along the trip and spend adequate time with them to build our core story. The final layer was getting all of the footage back to Cape Town to sort for use across various social media outputs on the DHL Social Media channels.