The Ask

Sundowns Stories was an overall collaboration between Mamelodi Sundowns FC and ur agency to explore the premium storytelling space on YouTube for the incoming Chariman of South Africa's most successful football club. We produced 4 unique docuemntary short films, released for free on YouTube and accompanied by a wider social media marketing and communications plan. With the rise of women's football comes a story that lives at the intersection of culture, football and dance. Hlogi is a viral dance sensation and key player for the Mameldoi Sundowns ladies team and her story is one that is rooted in the spiritual home of the club - Mamelodi.