Project //
MAJEMBENI
CLIENT //
SUNDOWNS FC
Sundowns Stories was an overall collaboration between Mamelodi Sundowns FC and ur agency to explore the premium storytelling space on YouTube for the incoming Chariman of South Africa's most succesful football club. We produced 4 unique docuemntary short films, released for free on YouTube and accompanied by a wider social media marketing and communications plan. Majembeni tells the story of a stalwart supporter of the club who, for over thirty years, has lived and breathed the very culture by which the club lives.
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