Project //
VAYA
CLIENT //
Salomon Global
Building on the success of the global WMN campaign we produced in 2018/19, the global marketing team at Salomon asked us to assist in launching a female-specific outdoor and hiking shoe. The brief was to create a film and photo story that clearly demonstrated the actual life of modern city living women, her daily struggles and the release she could find in nature. Our pitch was simple: cinematically convey the chaotic lives of women in the iconic cities and the universal traits that bond them. The payoff lay in their shared opportunity to get outdoors into nature, away from the hustle of an urban landscape and a moment of calm.
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THOUGHTS ON THE PROJECT
"Finding a way to keep developing our WMN initiative, center it around a product yet also use this to expand our vision of showcasing women's diversity in their relationship with the outdoors has sure been a challenge. Yet, Fell and Company has been a creative force behind the project, managing course adjustments in the best way possible and coming up with a result that we are all extremely proud of. Thank you for your patience, humility, and will to deliver an amazing final ad that captures perfectly what we wanted to say."
Loic Balliard
Salomon Image Production Specialist
