Fell + Co. | THE LONDOLOZI EFFECT

Client

Londolozi

Project

THE LONDOLOZI EFFECT

Services

Post-Production Services

Creative Development, Ideation & Strategy

Production Services

Project //

THE LONDOLOZI EFFECT

CLIENT //

Londolozi

For 96 years, Londolozi has grown to be a part of the folklore of South Africa. As the ultimate in premium wildlife experience this country has to offer - it was an honour to be asked to make a brand film that encapsulate the Londolozi Effect. Something only felt and experienced a very few times in life.

The EXECUTION

Built off of Walt Whitman's "Song for the Open Road", we set about to produce a piece that looked deeply into the affect of the experience as opposed to the experience itself. We did not want to follow any form of status quo in this premium hospitality / wildlife content space and more importantly, it was virtually impossible to do justice to what the #LondoloziEffect is. The only way to know is to feel it yourself or experience it as closely, intimately and simply through the experience of people who have.

THOUGHTS ON THE PROJECT

You have all helped us to celebrate The Londolozi Effect with this first brand piece and you have done it with care and love and a beautiful creative eye. In each group that I have shared the video, I have looked back and seen more than one person moved to tears. And the goosebumps are BIG. Two things that were top of the brief to you all when we asked for this.

Amanda Ritchie

Londolozi Marketing Manager

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The Ask

The EXECUTION

results & observations

THOUGHTS ON THE PROJECT