Project //
VISION 2020
CLIENT //
T&W
Leading agency, T+W contracted us to spend 60days on tour with pro cycling outfit, Team Dimension Data. The project was built around the team's Vision 2020 campaign and our task was to document life behind-the-scenes of "Africa's Team", developing, producing and executing a broad range of digital content for a variety of uses.
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THOUGHTS ON THE PROJECT
“It was a real privilege to work with Fell and Company on our 2018 cycling campaign across the world in many events including the Tour de France. They fitted into our high-performance environment like a glove getting to know the riders, the different functions and weaving it all into incredible storytelling that set us apart from our competitors and drove huge interest to our purpose of mobilizing people on bicycles through the Qhubeka Charity”.
Doug Ryder
Team Principal Team Dimension Data
